{"id":1864,"date":"2023-09-15T22:41:23","date_gmt":"2023-09-15T22:41:23","guid":{"rendered":"https:\/\/optimistic.pt\/?p=1864"},"modified":"2023-09-15T22:44:14","modified_gmt":"2023-09-15T22:44:14","slug":"rebranding-de-optimistic-del-girasol-al-impulsor","status":"publish","type":"post","link":"https:\/\/optimistic.pt\/es\/2023\/09\/15\/rebranding-de-optimistic-del-girasol-al-impulsor\/","title":{"rendered":"Rebranding de OPTIMISTIC: Del girasol al impulsor"},"content":{"rendered":"\r\n
\u00a0<\/h5>\r\n
Rebranding de OPTIMISTIC: Del girasol al impulsor Singapur<\/strong><\/h5>\r\n
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La nueva imagen de la empresa OPTIMISTIC se promocion\u00f3 en Septiembre en el evento Gastech 2023<\/a>, en Singapur, e ahora sigue para ADIPEC<\/a>, en Abu Dhabi.<\/p>\r\n

La nueva marca OPTIMISTIC es una evoluci\u00f3n. Es un girasol que cobra vida con la fuerza de sus p\u00e9talos y empieza a girar sin parar.<\/p>\r\n

Gira sobre s\u00ed misma con tanta energ\u00eda que se abre un centro que empieza a producir energ\u00eda en un movimiento centr\u00edfugo. El \u201cO\u201d act\u00faa como centro, el cliente como centro, su negocio como centro de todo.<\/p>\r\n

Este movimiento continuo se inspira en la rotaci\u00f3n de las piezas met\u00e1licas producidas por OPTIMISTIC, s\u00edmbolo del negocio principal como centro de todo.<\/p>\r\n

Este movimiento es una energ\u00eda positiva y contagiosa. Los p\u00e9talos se multiplican y crean l\u00edneas que representan el movimiento del aire.<\/p>\r\n

El resultado: una flor est\u00e1tica se convierte en un motor, una turbina, una h\u00e9lice, la parte esencial de la empresa, el motor de su negocio.<\/p>\r\n

Las l\u00edneas crecen, giran sobre s\u00ed mismas, al igual que OPTIMISTIC se ajusta a las necesidades de cada cliente, ya que los diferentes retos son el motor que las impulsa. Un servicio de calidad, a la medida de cada reto.<\/p>\r\n

Al mismo tiempo, la forma circular rayada simboliza el sol. La luz presente en la identidad actual de la marca. El sol es, como sabemos, la mayor fuente de energ\u00eda. La mayor fuente de energ\u00eda positiva. Esto refuerza la evoluci\u00f3n con la tradici\u00f3n. Un cambio basado en los valores cruciales de la marca.<\/p>\r\n

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MOVE TO SUCCESS<\/strong><\/p>\r\n<\/div>\r\n

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Credits:<\/p>\r\n<\/div>\r\n

Art Direction: – Vera Lima Mayer<\/a>
Copywrite – Tiago Baltazar<\/a>
Merchandising\/Production – Jos\u00e9 Sim\u00f5es<\/a><\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"

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